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Why Conscious Merch?
As a company based in Far North Queensland, we are particularly mindful of the environmental and cultural significance of natural assets like the Daintree Rainforest and the Great Barrier Reef. Our focus on conscious products is a reflection of our values, ensuring that the choices we make today contribute to a healthier planet tomorrow.
Why 'Conscious' Merch and not 'Sustainable' Merch?
We choose to use the term 'conscious' to describe our merchandise as this relates to both the ethical and material nature of our products.
We value transparency, which means we will not make claims of sustainability if they cannot be verified. ​​​
A Growing Trend
​The demand for 'sustainable' products is skyrocketing. Consumers, especially millennials and Gen Z, are more environmentally conscious than ever before, and they want to see their values reflected in the brands they support.
As a result, businesses can turn to conscious merchandise to strengthen their brand identity, showcase their commitment to environmental responsibility, and engage with consumers on a deeper level.​
The Statistics
Nielsen's 2015 Global Corporate Sustainability Report, found that 66% of global consumers are willing to pay more for products from brands committed to positive social and environmental impact.
And a 2024 Neilsen study indicates that 73% of millennials are willing to pay more for sustainable products, compared to 66% of the general population.​​
Why Conscious Merch Works
​Businesses that embrace conscious merchandising are seen as forward-thinking and responsible, increasing brand trust.
Companies that adopt sustainable practices are also better positioned to comply with emerging regulations and consumer expectations surrounding environmental responsibility.​ ​
Ready to consider Conscious Merch?
Our friendly team are ready to assist you with any questions you may have, selecting products or providing a prompt quote.
Call us on (07) 4242 8389 or you can contact us here.
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