Where we choose to use the term 'conscious' to describe our merchandise, this relates to both the ethical and material nature of our products. We value transparency, which means we will not make claims of 'sustainability' if they cannot be independently verified in the supply chain or through certifications. 

​​​

ACCC Guidelines and Greenwashing

​

Following ACCC guidance on environmental claims

The Australian Competition and Consumer Commission (ACCC) warns against broad, unqualified terms like “sustainable,” “green,” or “environmentally friendly.” These words can mislead consumers by implying that a product has no environmental impact when almost all products use resources and generate emissions (accc.gov.au)

 

To adhere to this guidance, we avoid making blanket statements and instead provide specific information about how materials and products perform across three pillars:

​

• Responsible Sourcing

• Compostability

• Circularity

 

Our impact calculator results and comparisons in our marketing collateral are relative, evidence‑based assessments intended to help you compare materials; they are not claims of zero impact. When we use descriptors such as “eco‑conscious” or “low impact,” we do so to signal that a material has better environmental performance in one or more areas compared with conventional alternatives.