Why we care about sustainability
​As a company founded in Far North Queensland, we are particularly mindful of the environmental and cultural significance of our UNESCO World Heritage listed Daintree Rainforest and the Great Barrier Reef.
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Our focus on eco conscious products is a reflection of our values, ensuring that the choices we make today contribute to a healthier planet tomorrow.
Plastic, land and sea are deeply connected
Global plastic production continues to rise, with most plastic waste ending up in landfill or leaking into nature. In Australia, the majority of plastic is landfilled, where it fragments over time and enters waterways. These plastics ultimately flow to the ocean - on the Great Barrier Reef, plastics make up over 80% of marine debris.
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The Reef and the Daintree Rainforest rely on each other: healthy forests filter water, stabilise soil, and protect the Reef from pollution. Reforestation strengthens biodiversity on land, reduces runoff, and helps keep plastics and sediments out of one of the world’s most diverse marine ecosystems.
​The demand for eco conscious products is increasing
Consumers, especially millennials and Gen Z, are more environmentally conscious than ever before, and they want to see their values reflected in the brands they support.
Nielsen's 2015 Global Corporate Sustainability Report, found that 66% of global consumers are willing to pay more for products from brands committed to positive social and environmental impact.
A 2024 Neilsen study indicates that 73% of millennials are willing to pay more for sustainable products, compared to 66% of the general population.​​
As a result, businesses can turn to conscious merchandise to strengthen their brand identity, showcase their commitment to environmental responsibility, and engage with consumers on a deeper level.​
​Businesses that embrace conscious merchandising are seen as forward-thinking and responsible, increasing brand trust.
Companies that adopt sustainable practices are also better positioned to comply with emerging regulations and consumer expectations surrounding environmental responsibility.​ ​
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Ready to consider Eco Conscious Merch? ​
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Our friendly team are ready to assist you with any questions you may have, selecting products or providing a prompt quote.
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Call us on (07) 4242 8389, email hello@earthmerch.com.au or you can contact us here.
We value transparency
Where we choose to use the term 'conscious' to describe our merchandise, this relates to both the ethical and material nature of our products. We will not make claims of 'sustainability' if they cannot be independently verified in the supply chain or through certifications.
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ACCC Guidelines and Greenwashing
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Following ACCC guidance on environmental claims
The Australian Competition and Consumer Commission (ACCC) warns against broad, unqualified terms like “sustainable,” “green,” or “environmentally friendly.” These words can mislead consumers by implying that a product has no environmental impact when almost all products use resources and generate emissions (accc.gov.au)
To adhere to this guidance, we avoid making blanket statements and instead provide specific information about how materials and products perform across three pillars:
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Responsible Sourcing
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Compostability
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Circularity
Our impact calculator results and comparisons in our marketing collateral are relative, evidence‑based assessments intended to help you compare materials; they are not claims of zero impact. When we use descriptors such as “eco‑conscious” or “low impact,” we do so to signal that a material has better environmental performance in one or more areas compared with conventional alternatives.
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